This Whats up It is one of the most accessed apps for virtual chats by Brazilians. According to data released by forbesAround 2 billion users worldwide were registered on the platform in 2020, giving the messenger the title of the second largest mobile app. social media to achieve this success.
In addition to the messages exchanged on a common and daily basis by people who just want to keep in touch with their friends, colleagues and family, WhatsApp also allows companies to have a business account on the platform, develop business and form partnerships.
In this sense, WhatsApp Business It offers entrepreneurs a number of advantages that can be very useful in different contexts. Curious about this topic? Check out more details about corporate version of whatsapp!
What are the advantages of having WhatsApp Business?
When moving a personal account to business model, you can add very useful information to your profile to make it easier for customers who want to stay in touch via messenger. Besides using your company or business name, you can add other important information and use extra functionality including:
- Service address
- opening hours
- Contact email or website
- automated messages
- communication tags
- Statistics
- Catalog with pictures of your main products or services
This Product Catalogue Images of different products that make up the stock can be created and their respective prices can be added, as well as additional information and direct purchase links. In this way, customers who contact via WhatsApp will now be able to browse everything your company has to offer, ask questions and make purchases.
The catalogs are particularly interesting for shops in different segments such as clothing and accessories, made-to-order desserts and snacks, snack bars, pizzerias. However, service providers can also use it. Be creative when it comes to attracting consumers’ attention!
WhatsApp Business: how to set up automated messages?
Another advantage of the app’s business mode is automated messages. Thus, customers contacted outside of predetermined working hours will not be left unanswered until someone actually sees the request.
Here’s how to structure the role that can make a big difference to your business:
1 – Go to “Settings” – three dots located in the upper right corner of the screen on Android and in the cog wheel in the lower right corner of the screen on iOS;
2 – Search for “Business Tools” and find the “Conversations” tab;
3 – You can write a welcome message when someone contacts your company for the first time or even sends a message outside of business hours. Tap on each to edit the message;
Remember to be very sincere and very objective in the information you want to convey. When you’ve corrected the text, tap “Save”. So your messages will be ready to be viewed by customers in these two different contexts.
Other benefits of WhatsApp Business
Entrepreneurs who want to communicate via WhatsApp Business may already be satisfied with the benefits we have offered so far. However, there is more to discover within the messenger as the developers continue to work hard to make everything more comfortable for everyone.
In addition to the possibility of using WhatsApp Web directly from your computer browser and create Broadcast Lists or forwarding lists The app also offers stats view and tags for sharing content, organizing contacts. But let’s go piecemeal!
Broadcast Lists make it simpler to send news to your contact group without the need to forward messages. However, customers need to pre-register the business contact in their respective agendas, otherwise they will not be able to receive the content.
already hang tags It can be very useful when dealing with different types of customers. Entrepreneurs will be able to prioritize their connections for an ongoing order or sale, for example by categorizing them urgently and viewing messages in real time for faster response.
Meanwhile, Statistics will show the performance of the Business tool in your business through platform reports. Thus, it will be possible to determine how many people were recorded, how many joined the Broadcast List, how many interviews were answered, how long it took for someone to be answered effectively, among other questions immediately asked. The company responded to improve its marketing and communication strategies.
Another advantage of WhatsApp Business is that it integrates with websites and social networks via a forward button. adscustomers can easily contact the company to ask questions and talk about purchasing a product or service.
Source: Tec Mundo
