The struggle to have the largest number of creators today is on Instagram, YouTube and of course TikTok. This makes sense, because it is they who make the service attractive to other users or not. Well, the last one we’re discussing is testing a new function that’s probably causing it to lose some flavor… but that will allow it to compete better against the others.
Currently, TikTok has a rate impressive growth, something obvious with numbers like: it currently has over 2,600 million downloads worldwide. Shocking. However, this seems too little for the company, which is looking for ways to maintain its number increase in the face of competition. And apparently he found the possibility that he was already testing it, and this may not please many: landscape video…something that will get him closer to YouTube, a lot.
Some tests that have already started on TikTok
The firm has confirmed that different tests have begun to finally bring this option into practice, and that this is done to accommodate people who like to watch videos in a much more traditional way. So, if that happens – it seems – vertical video will no longer be the only option. signature id platform (because until now it was the only way to publish something on it). We’ll have to see how the creators take it.
What is curious is that other platforms like Instagram are working very diligently to compete with TikTok’s vertical video, and now the company has decided to try horizontal video. And the truth is that he has all the meaning in the world, because this expands the range of users who use the service and upload content. This also confirms that YouTube is on a growth trend and nothing better to stop it than to enter segments with little competition to date.
No date for official arrival
In the same information, it was stated that the company does not have any date to implement this new functionality in TikTok, but the logical thing is that it should be done as soon as possible to have the best possible effect. The truth is that this social network, which has grown like foam in a short time, imperative for development -because those who do not hesitate to copy what competitors offer- in order not to be left behind. So increasing the length of the videos to 10 minutes was just the beginning and the next thing will be horizontal video. What will happen next?
Source: Cincodias Elpais
