Litres, the largest book service in Russia, has changed its logo and corporate identity. The company changed its name for the first time since its founding 17 years ago. The development of new brand attributes was carried out by Artemy Lebedev Studio.
The press service of the company spoke about the rebranding of the Liter book service.
Liters will completely update the corporate identity and change the logo. In general, the rebranding will affect all visual communications: the name of the service will be written in a new way, the display of the site and the interface of the application will change.
The old logo of Liters
The new identity will maintain the strengths of the brand, highlighting the modernity of services, digitalization and the ecosystem, he pointed out in Liters.
New Liters logo
“In the updated logo, the orange color that has always been associated with Litros is retained, but it becomes more modern and expressive. It is accompanied by the opposite dark blue wheel, which refreshes the brand, makes it more visually appealing and noticeable in the digital space,” the company’s press service said.
The brand change will affect all Liters projects, including Samizdat, Litros Lector, Litros Biblioteca. The corporate identity update will take place in several stages and will be completed by the end of 2023.
Author:
Kirill Bilyk
Source: RB
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