End Qatar World Cup 2022 Many already consider it the best in the history of the competition. But Argentina’s win over France on penalties after a 3-3 draw in regulation and extra time not only kept millions on the brink of a heart attack, it also glued to google.

The California company confirmed that the search engine reached its highest traffic peak in 25 years during the FIFA World Cup. Something that speaks volumes about the huge anticipation the game has generated, especially the showdown between Killian Mbappé and Lionel Messi.

While Google has yet to release specific numbers on the matter, the data has been confirmed by its CEO Sundar Pichai. “The search engine recorded the highest traffic in 25 years during the final [del Mundial de Qatar]as if everyone was looking for only one thing! tweeted Executive.

Apart from the lack of accurate data on the number of search queries or total visits, this is not surprising. Keep in mind that Google has launched a set of options specifically designed to make it easier for you to follow the Qatar World Cup from your browser.

As is the case with other important events – both sporting and otherwise – the FIFA tournament special section on the results page from a search engine. Thus, when entering terms such as “World Cup”, “World Cup” or “World Cup in Qatar”, the first thing that was displayed was match monitoring with quick access to videos, news and statistics. In fact, Google has now added a fireworks effect that forms the Argentine flag to celebrate the new champion.

Google is using the 2022 World Cup final in Qatar

Google |  Qatar World Cup 2022

Other interesting tools introduced by Google during the World Cup in Qatar were specially designed for smartphones and tablets. The fact is that both in its application and in the mobile web version, the search engine not only allowed you to track matches. It was also possible to activate notifications for certain elections and see the results in real time without opening any applications.

To do this, all you had to do was keep clicking on the box of one of the parties to the dispute. A) Yes, luck widget which could be pinned to the home screen of the device.

The fact that Google recorded the highest traffic during the World Cup final in Qatar is inextricably linked to the number of viewers of this event. According to FIFA, the match between Argentina and France in Lusail drew 88,966 spectators. With this figure, the tournament ended with over 3.4 million viewers on the spotan average of 96.3% occupancy in all stadiums during 64 games.

As for television, the highest authority in world football has not yet released specific figures. However, according to unofficial data, over 1 billion people watched the final of the World Cup. If this is confirmed, it is likely that the 2018 Russia figures of over 3.5 billion viewers will be significantly exceeded.

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Source: Hiper Textual

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