Listening to music is the most common action by TikTok users after watching content on the social network.🇧🇷 That’s what brought up a survey by the platform. New ConsumerIt was released last week and shows how the app affects what people do and buy.
According to the survey, 44% of short video app users decide to look for a new song to listen to after viewing a post, a habit that goes beyond preparing food or drink recipes, cited by 35% of respondents. Already 29% said they have a new interest in using the software.
What do people do after watching TikTok?
- Listening to music: 44%
- Prepare food or drink recipe: 35%
- Develop a new interest: 29%
- Follow a new brand: 28%
- Being a fan of a new artist or band: 28%
- Buy an item: 27%
- Start using a new expression or term: 22%
- Adopt a new outfit or style: 17%
- Visit a place in town or nearby: 17%
- I did nothing because of a video on TikTok: 16%
- Traveling to another city or country: 12%
Following a new brand and being a fan of a particular music artist were also actions influenced by the Chinese app, with 28% of users mentioning each and 27% saying they were motivated to make a purchase. The platform was even effective at learning new words and phrases (22%).
Others Attitudes influenced by TikTok videosAccording to the report, they wear clothes or adhere to a certain fashion (17%), visit nearby places (17%), and travel to other cities or countries (12%). Only 16% of those surveyed said they were not affected by the app in any way.🇧🇷
Reasons to use TikTok
The survey is also the main reasons people use short video app🇧🇷 Most (43%) say they open the platform to seek entertainment, 41% seek funny relaxation situations and 27% want to listen to music.
The research revealed some more interesting data, such as an indication that a significant proportion of users (21%) watch broadcasts while doing other activities such as watching TV and studying. Already 22% said they heard about it through TikTok🇧🇷
Source: Tec Mundo
