The biggest sales in money in the category “18+” in the Russian markets were brought by the stimulant for women “Penguin”, a study by the market analysis service Moneyplace (available on RB.RU) showed. The same toy became the most popular in parts sales in Ozon.
The company’s analysts analyzed the 18+ category products that Russians bought from January to November 2022 in the Wildberries and Ozon markets.
The highest sales in monetary terms were the Satisfyer Pro Penguin Vacuum Contactless Stimulator. The turnover from its sale in Ozon amounted to 69.3 million rubles, in Wildberries – 49.7 million rubles.
“Penguin” also set a record for sales in pieces on Ozon – the toy was bought 22.7 thousand times. At Wildberries, the Gris brand female vibrator was purchased most frequently: 18.3 thousand times.
Moneyplace analysts note a significant increase in sales and turnover in the 18+ category of goods.
At Wildberries, the largest revenue growth was in the “Adult Toy Games” subcategory (by 766%). In second place in terms of revenue growth is the “Vibrators and Stimulators” subcategory (by 759%). Revenues also increased significantly at the end of the year in the subcategories “Tips & Extensions” (+630%), “Sex Dolls & Masturbators” (+551%).
At Ozon, the Sex Dolls subcategory experienced the highest revenue growth at 3,328%. In second place in terms of revenue growth is the “Strap-ons” subcategory (by 122%). Likewise, revenues increased at the end of the year in the subcategories “Nozzles and extensions” (+98%), “Erotic lingerie” (+93%).
Author:
anastasia mariana
Source: RB
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
