Sales of iPhones in Russia in 2022 were registered twice as compared to 2021, Vedomosti reports, citing data from Marvel Distribution.
From January to November 2022, 2.2 iPhones were sold. This is 48% lower than in 2021 (4.2 million). A significant drop in sales was confirmed in MTS, MegaFon and Citylink.
In MTS, sales of iPhones fell by 45%, in MegaFon – by 22%. The best-selling model at MTS was the iPhone 11, and at MegaFon, the iPhone 12 and 13.
An Ozon spokesperson said that Apple is still in the top three in smartphone sales. collected everything on the marketplace bought iPhone 14 Pro and 14 Pro Max.
Slightly more iPhones have been sold in Russia than the companies claim. Part of the sales fell on individuals on Avito.
Observations surveyed show that iPhone sales in Russia are dropping due to regular use, Apple’s retirement, warranty issues, and blocking of banking apps in the App Store.
Parallel Import failed to fully utilize Direct Delivery. Basically, “running models” were brought to Russia: iPhone 11, 12, 13, SE and 14. [Ведомости]
Source: Iphones RU
