MegaFonovykh has developed its line of phones under the Fontel brand.
Previously, the model was the Fontel FP 200 with a color display, a slot for two SIM cards, a 600 mAh battery and the ability to use a digitally controlled memory card up to 32 GB. The novelty costs 790 rubles and is available in the online store, and will soon appear in all the operator’s stores.
The development and supply is carried out by a subsidiary of MegaFon Revo Charge. A total of 8 models will be released in 2023, including clamshell, shockproof and ejection models. Cost calculation from 590 rubles to 2990 rubles.
Despite the popularity of smartphones, we see a stable demand for push-button phones in our retail network. The Fontel line is designed to meet the current requirements of users and can compete with retailers, as well as use products from brands that have entered the Russian market.
We expect that by the end of the year Fontel will handle up to 50% of sales of push-button phones in our retail, and we expect the possibility of opening sales in major retail chains in Russia and the CIS countries.
— David Borzilov, MegaFon Sales Director
The share of push-button phones in MegaFon stores is about 15-17%. The key ones are the large display expected for consumers, the battery that allows you to increase the power of work, the large memory, and the microSD slot.
Revo Charge plans to have around 50% of all feature phone sales on Fontel by the end of 2023. Fontel models with high ergonomic design, simple and realistic interface. On this occasion, the device is suitable for all users, including children and the elderly.
Source: Iphones RU
