Donald Trump wants to return to Facebook and you will put all the pressure on Meta to regain access to your account. NBCNews reports that the campaign team of the former US president sent a letter to Mark Zuckerberg’s company with a request raise the suspension it has weighed on him since January 7, 2021, a day after the capitol was stormed.
According to the aforementioned media, the former US president did not threaten the people of Menlo Park with legal action in connection with this, but asked for a meeting to discuss the restoration of his profile. “We believe that the ban on the president’s account [Donald] Trump on Facebook has drastically distorted and stalled public discourse.”
The Republican’s possible return to Facebook gained momentum after Elon Musk lifted his ban on Twitter. As well as Trump plans to nominate a new candidate for the presidency of the United States in 2024he realizes that he needs as much attention as possible. Something you won’t achieve if you continue to limit your digital activity to Truth Social, your own social network.
For Meta, Donald Trump’s letter is meant to put more pressure on a decision already touted as his 2023 grand dilemma. For now, Facebook’s parent company has limited itself to saying that it will announce a decision on the matter “in the coming weeks.” “, in accordance with the established rules.
Donald Trump insists on his return to Facebook
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Facebook was an important tool during the election campaign that brought Donald Trump to the White House in 2016. bloomberg he compared his social media ads to those of Hillary Clinton and showed a much more aggressive and effective strategy. According to the aforementioned media outlets, the tycoon spent $44 million running ads on the platform between June and November 2016 versus $28 million for his opponent.
But the question was not limited to the level of spending. Trump team showed nearly 6 million different versions of your ads, and analyzed them to prioritize those that generated the most engagement with Facebook users. While during the same period, Clinton showed only 66,000 different ads.
It’s worth clarifying that Meta no longer allows ad campaigns of this magnitude. However, Facebook is still seen as the most important tool for gaining access to potential Donald Trump voters. Do not forget that the official account of the tycoon had over 34 million subscribers at the time of the suspension..
Possible return separating the waters
But the Menlo Park dilemma covers a much bigger picture than you might think. The company is under pressure not only from Republican politicians who criticize it for allegedly suppress conservative views. Democrats are also playing their cards, saying that Donald Trump’s return to Facebook will give him a privileged place for you to once again spread fake news, conspiracies and hate speech.
And to this we must add that the solution also separates the waters inside the Meta offices. Not only in political positions, but also in economic ones. The company fears Trump’s return means a large number of advertisers are leaving, as it happened on Twitter. Something that can be partly offset by money coming from political campaigns in an election year; but this raises many doubts, especially after the economic slap that Zuckerberg suffered in 2022.
Source: Hiper Textual
