In the history of the apple company, there were not only successes, but also great failures. Not all Apple products became hits and set trends in the industry.
We’ve already looked at the company’s strangest and worst-selling gadgets.
Failed software developments were discovered and were quickly replaced by the company’s more thoughtful products.
Photo editor Aperture pressure effects Lightroom
In the early 2000s, the Cupertinos decided to create their own professional photo editor for Mac. For this organization make up a group of creators Final Pro.
In the fall of 2005, the team released a public version of the utility Diaphragm.
Then Apple VP of Marketing Rob Shoben (Rob Shoben) stated:Diaphragm for professional photography becomes what it is Final Pro for film production.
At the heart of the work Diaphragm the principle of non-destructive extraction was laid, when the original file or copying the password with the possibility of rolling back changes.
Starting price according to composition $499after a couple of years the price tag was lowered to $199and in recent years, the utility has been sold and disappeared for $80.
Growth rate underestimates performance even at a sufficient level of Apple processing power. Appeared a few years later Lightroom from Adobe was less demanding on hardware and more productive.
Apple’s application, unlike the same Lightroom, was only available on macOS. At the same time, the program had the meaning of an intricate interface and was out of the general style of the design of apple software.
Two minor and several minor updates have been released. Since 2010, the utility has practically not developed, and in 2014, the release of new versions is officially widespread at Apple. Diaphragm.
When the project was closed, the participants took up a new application A photo for macOS. Judging by the spread of this program, it can quickly repeat itself. Diaphragm.
iTools → .Mac → MobileMe long process of migrating to iCloud
This is Apple’s cloud service, launched in 2000, that predates sharing iCloud. Do not confuse the name of the service with the supposed iPhone utility.
Verification users are available to 6 services for working with the Internet, mail and data storage in the cloud.
▶ Postal service Mac.com France create an address to send and receive e-mail. Access to mail was possible only through client access (web interface, which was not previously considered).
▶ E-card service iCards transfer select and edit greeting card template. It was possible to personalize the card and slightly modify its appearance.
▶ As part of the recommendation service I’m considering novice Internet users could learn about useful sites on the networks.
▶ Homepage is a simple website builder.
▶ iDisk was an extremist adversary that exists today iCloud Drive and user experience store files in the cloud.
▶ KidSafe has been featured in a directory of safe sites recommended for children to visit.
Access to iTools was available to all owners of Mac computers and was not registered in it for the first year over 100,000 users.
Already in 2002, significant funds were allocated to support the service, and Apple decided to make it paid. Users were asked to consider accounts in the new service. .Poppywhich completely replaced iTools.
To justify the fees charged, manufacturers have added several new options: the possibility of a backup offer and access to antivirus McAfee. Yes, there have been cases when Cupertinians themselves used Mac software.
For new users access to the service cost $99.95 in year. For those who have switched from iTools There was a special price $49.95 for the first year of use.
As opposed to serving vegetables from 2002 to 2008.
In 2008, at one of the presentations Steve Jobs declaration of recognition of the new service Mobile Me. He came to replace .Poppywhich is present in the same year.
The new cloud service introduces more chips and effects for Apple gadgets. Added address book and calendar sync that could be set up on Mac and iPhone.
In addition, the service find my to search for smartphones connected to accounts (and in the future also players) ipod touch and ipad).
The subscription price is $99 in year.
The service lasted from 2008 to 2012, after which it was transformed into the already well-known to us iCloud.
The services themselves were ordinary, but regularly changed terms of use, difficulties with circulation and problems with the return of a paid subscription to the old version of the save service are not the best impression of the company.
Users had to migrate their data every few years, overstress their computers and get used to the updated conditions of a not-so-essential set of features. Many stopped using the services of web platforms after the first or second rerendering.
iLife app bundle with poorly thought out marketing
In 2003, the Cupertinos began releasing several applications for Mac, which were combined into a package. i am life. All tools are positioned as software for working with multimedia.
▶ iPhoto is an application for storing, receiving and cataloging photos.
▶ iMovie – a simple video editor for editing videos and applying simple effects.
▶ iWeb – website builder.
▶ iDVD – a utility for burning content to DVD discs and creating shells for easy video viewing.
▶ garage group is a virtual recording studio with sensitivity, high speed of samples and musical instruments.
contents in a package i am life discovery and usefulness iTunesbut marketers quickly realized that it should be free.
In the first year, the package was sold at a price $49from value increased to $79. Cupertino often experimented with the composition of the packaging and its storage.
After some time, he was expelled iWebto work for several family responsibility volunteers $99.
In 2011, the price dropped again to $49and a little later, utilities began to be sold by disclosure for 15 dollars.
By 2015, only applications remained from the entire set iMovie and garage groupsince 2017, it was decided to use them for all buyers of modern Apple technology.
Many did not like the changes made by the Cupertinos in the work of cloud services, and things were even worse with the specified set of programs.
In most cases, the conditions and use cases of the utility changed, increased due to the package and distributed separately, and then unexpectedly became applicable.
LiveType utility for a very narrow circle of users
live type is Apple’s utility for creating animated titles and video effects.
Back in early 2000, the Cupertino people became interested in the work of the company India Titler Pro in the field of text animation. First, the company hired several enterprises to build a software plan, and then completely bought out a small startup and all its developments.
So in 2003 along with a video download application Final Pro 4 additional program live type. The license price has not increased.
The utility was not possible separately, among users Final Pro she didn’t use measurements.
The overloaded interface creates effects of varying complexity for text animation. The application makes heavy use of large fonts, effects, and ready-made templates.
For 6 years live type never developed a solid user base. Over time, some of the features turn off in Final Pro. And with the release of a powerful animation graphics editor Movement development has been in use for a long time.
The utility lasted until 2009, after which everyone forgot about it.
Soundtrack Pro failed to compete with Logic Pro
Another strange experiment from Apple was a separate program Soundtrack Pro to create audio tracks for videos. She, like live typefirst released with Final Pro 4 and not sold separately.
The app is rare and mixes audio across multiple tracks. Along with a detection utility, 4000 samples and 6000 sound effects, some of which were in HD quality.
At the same time, in Soundtrack Pro there was not even a MIDI editor that was in the program garage group.
A few years later, the basic features of the utility migrated to Final Pro, and the program itself was closed as unnecessary. Professionals for existing tasks preferred Logic Pro from Apple.
Program to create a DVD with a space price tag
In the cohort of strange software from Apple, the utility appears DVD Studio Pro. This is an application for creating DVD discs.
For those who did not find the back film on such media, on the belt. A high-quality international disc has always had a beautiful interactive shell with animation effects, preview windows and navigation through different parts or series of films.
An application was developed specifically for creating such shells. DVD Studio Proit competed with the utility iDVD from the package i am life.
Of course, the capabilities of the program marked Pro in the title were much wider, but the price tag of the utility went off scale. The application was distributed at a price $499.
It is curious that in the process of creating the utility, the Cupertians acquired the rights to the program DVD director at the company Astarte GmbHthen completely absorbed by the absorbent product DVD Maestro. Only the last estimate is evaluated in $15 million.
Appendix DVD Studio Pro appeared just over 9 years ago. Its development was halted with the drop of most DVDs.
These are the strange and rather niche products once released by Apple. The Cupertino team rolled out a lot of innovations on the detected users and, because of this, quickly closed unpopular projects.
Source: Iphones RU
