AI Image Generators, such as Midjourney or DALL-E, hit just about everyone. Except, of course, those artists, photographers and platforms that depend on the commercialization of visual material. Some have raised their voice against the use of artificial intelligence, but others such as ShutterstockThey had no choice but to hug her to avoid future complications.

Shutterstock finally releases its own artificial intelligence for image generationannounced last October. The same, besides powered by DALL-Ea technology created by OpenAI that exploded the whole phenomenon last year.

Shutterstock knows that their image pool is still limited despite being one of the largest in the world. However, by integrating the artificial intelligence tool, user creativity limit. In the latter, through the text field, you can enter a description of the desired image and get the result in seconds.

In fact, the platform can generate multiple images from a single description, so you have multiple options to choose from. In addition, the user has the ability to define various material characteristics prior to the generation process. For example, choosing a filter, perspective, and even an art style.

Of course, Shutterstock recommends that your text be as detailed as possible. Thus, DALL-E will be able to perform the work that best suits your wishes.

“Use any noun + any verb + any artistic style. And voila! Soon you will have a graffiti-style unicorn riding a bike.”

Of course, like DALL-E and Midjourney themselves, Shutterstock’s artificial intelligence It’s not free. Yes or yes, you will have to subscribe to some of their various plans.

It’s worth noting that the partnership between Shutterstock and OpenAI goes beyond the image generator. Both companies have joined forces in the past to have some of the platform material attached to the DALL-E learning source. On the other hand, in 2022 they announced artist support fundaffected by the advent of artificial intelligence.

Shutterstock does not want to fight artificial intelligence

But Shutterstock knows it can’t survive without today’s powerful technology. It would be absurd to try to compete with tools that can generate images from a simple textual description. Paul Hennessy, CEO of Shutterstock, commented on the matter, emphasizing that its technology follows an ethical path.

“The means of expressing creativity are constantly evolving and expanding. We recognize that it is our responsibility to embrace this evolution and ensure that generative technologies that drive innovation are ethically based.”

The manager went on to say that this is not the first time Shutterstock has chosen AI to improve the platform. However, they have never taken such a serious step. “We have a long history of integrating AI into all areas of our business. This contest [con la IA] makes Shutterstock the perfect partner to help our creative community navigate this new technology.”

And while Shutterstock chose to ally with artificial intelligence rather than cause a conflict, Getty Images intends to fight it through legal channels. Of course they have their reasons. A week ago Getty Images sues Stability AI, owners of Stable Diffusion AI because the latter used their copyrighted images for training. Apparently he did it without prior permission.

Artists Sarah Andersen, Kelly McKernan and Carla Ortiz, for their part, have filed a lawsuit against Midjourney and Stability AI for infringing the copyrights of millions of artists. Like Getty Images, they indicate that they have used other people’s images and work without permission.

For now, it seems that the issue of copyright will remain a big unresolved issue regarding AI image creation. Not only because of the unauthorized use of data from already existing platforms, but also because the created material may also receive some kind of license. But… On whose behalf?

Source: Hiper Textual

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