This was officially announced by the head of Instagram Adam Mosseri. emergence of NFT (non-fungible tokens) in Instagram. This comes just weeks after Mark Zuckerberg, CEO of Meta (Facebook), revealed that his company is working on integrating these assets across platforms. The social network, in particular, will allow creators and collectors to showcase their digital work in various sections, including direct messages and Instagram stories.
Instagram CEO confirmed Through his Twitter profile, the ability to display NFTs on the platform is currently available to a small group of creators and collectors in the United States, although they hope to expand it to more users soon.
According to Mosseri himself, the phased emergence of NFTs is due to the fact that Instagram is a centralized platform — doesn’t really match what these assets are —. In this way, slow integration can serve to collect and analyze user feedback and thus improve the feature, if necessary, before rolling it out to everyone. It also ensures that there are no “fees associated with posting or sharing digital collectibles” in the app.
However, while NFTs on Instagram will appear in a limited way, as they are limited to a small group of creators, any user will be able to see their reflection in the app. These tokens can appear both in posts, stories, and private messages.. In all three cases, up-to-date information about the asset will be additionally displayed, for example, the owner / owner, the collection to which it belongs, or the artist who created it.
Meta prepares to make Instagram a place to buy and sell NFTs
Mosseri did not elaborate on the future of NFT on the platform, but the plans of Meta, the parent company of Instagram, they go far beyond allowing creators to showcase their assets on a social network.. In accordance with Financial Timess, Mark Zuckerberg’s company plans to make Instagram a platform where you can also sell and buy NFTs, which could serve as a way for creators to generate income.
Meanwhile, Twitter too enters the NFT world with a feature that allows Twitter Blue users (their subscription model) to include their non-fungible tokens as their profile picture. The social network currently run by Parag Agrawal, like Instagram, also displays token details such as the creator or the collection it belongs to.
Source: Hiper Textual
