Google updates Search with AI and launches Multiple Search globally

This Wednesday (8), Google announced the next news for Search and also for Maps. The company is taking new steps towards using Artificial Intelligence (AI) to create more contextual image-driven searches.

In a demo, the company explained how it should use generative AI to create more contextual and concise responses. But this is not yet the company’s competitor for the OpenAI solution.

According to Google, While searching, the user will get information from multiple sources with different perspectives.. That’s what the company says BRIDE (No One Correct Answer, or “no one correct answer” in the free translation). The company should also include links to stories and questions. to follow so that the user can delve deeper into the subject. There are no details yet on when the company should launch this functionality in its search engine.

Google Lens without leaving apps

One of the prominent features of advertisements is Google Lens. Within the scope of the calls made, it was said that “camera is the new keyboard”, company brings improvements to visual searches using mobile.

According to the company, Lens is used more than 10 billion times a month. One of the new tools ‘direct screen search’ expected to be available on Android devices worldwide ‘in the coming months’.

With the tool, the user can launch Google Lens on a page on the mobile, on the mobile itself, and then search for what the device is showing. For example, when receiving a video or photo via a message from a friend, the user can search for information about the location shown in the image using Lens without leaving the application.

What’s New in Multiple Search

In April last year, Google introduced the Multiple Search tool, which combines text and image in searches. The company confirms that The tool will be available worldwide from today In all countries and languages ​​supported by Lens.

Using Lens with Multi-Search, users can capture an image and type in something specific, such as the color of an object. However, an innovation offered by Google, the ability to search “near me” to find things in local stores.

Also “in the coming months” Google will allow Lens users to use their mobile phones to search for any image they find in search results anywhere in the world.