TikTok can make you pay to watch your favorite creators’ videos

Soon, content creators will have a new way to monetize. tik tak. Information reports that the popular video app will carry out paywall —paywall— which will allow users to charge fees starting at $1 to show their messages to their subscribers.

Details on how (or when) this new feature will go into effect are still scarce. But from the looks of it, this will be part of a broader plan that will go beyond just luring the most important accounts into staying on the platform. This is what the social network will also pretend be more attractive to an adult audience And not just teenagers.

It is not yet known what requirements accounts will have to meet to activate paid access. Although TikTok usually sets conditions related to the number of followers, their level of activity and interactions. also unknown How will income be distributed?but it wouldn’t be unusual for an app to take a cut of what subscribers pay.

However, TikTok must respond to the disappointing numbers its latest monetization programs for content creators have brought. In mid-2022, the platform introduced TikTok Pulse, its strategy to distribute ad revenue to those accounts with more than 100,000 followers. Recent report from luck exposed it influencers whose content has spawned millions of reproductions, they received just pennies through the aforementioned program.

While the $1 billion Creator Fund that TikTok announced in 2020 has produced similar results. Writer Hank Greenwho has over 7 million followers on the platform, revealed in 2022 that he was getting only two or three cents for every thousand views of his videos.

In accordance with Informationthe purpose of TikTok is launch Creators Fund 2.0 try to prevent its main creators from looking for new directions. Details about it have not yet been announced, but it may not be released until March.

TikTok will add monetization options and try to reach an adult audience.

He paywall and the new Creator Fund will work alongside existing monetization options such as tips and “gifts”. It remains to be seen if these new tools will actually appeal to the most famous TikTok users. especially due to the growing competition in this sector. Let’s not forget that YouTube recently started sharing its ad revenue with short film creators. Whereas the monetization and distribution of the money generated by the Facebook and Instagram reels is the subject of much debate at Meta.

But beyond the economy, TikTok is also looking to expand the reach of its audience. Although the platform is hugely popular among teenagers and young adults today, its intention is to reach older users. How would you bet on achieving this? With more “professional” content. The intention would be to start promoting the development of better and more prepared publications that contrast with the “amateur spirit” of the most popular content that is generated from mobile and delivered directly to the app.

At the moment, the social network has recently announced a new content moderation system with strikes, YouTube style. your intention prevent the spread of toxic posts and it may be harmful to his public, given his great influence on minors.