MegaFon specialists analyzed the sale of equipment in their own online store on the eve of February 14th.
According to the operator, sales increased by 20% by the holiday. The biggest attention on the gift were wireless headphones, which accounted for more than half of the purchases.
If last year the most coveted brand was Apple headphones, now the leadership has gone to Honor, JBL and Xiaomi. Apple ranked fourth.
Following the previous gifts were “smart” speakers. Bestseller – “Yandex Station”. Men favored women preferring to choose “Max” and “2”, while choosing the “Mini” version.
For several dozen presentations There is no change: 80% of sales fell on the Apple Watch.
Over the past year, sales of goods by February 14 have changed significantly, for example, in 2022, on the eve of the holiday, buyers most often purchased smartphones, smart watches and laptops. In addition, this year women are more likely to choose gadgets as a gift – their share among buyers has increased from 13 to 30%.
Source: Iphones RU
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