Microsoft trying to build app store for Android and iPhone

In a recent interview, Phil Spencer stated Microsoft is considering creating a mobile app store for ecosystems Android and iOS. The Xbox head didn’t give much detail, but the measure would be a strategy. present your games on mobile.

Currently, it is already possible to play Microsoft games on mobile phones and tablets via the cloud with the Game Pass application, thanks to the Xbox Cloud Gaming service. However, creating a store of your own, company plans to invest heavily in mobile games with ultimate local games.

growing market

Between 2017 and 2022, mobile game market reached 274 billion USD cumulative turnover. Although it is currently seen as a giant, it is estimated that this sector will grow even more in the coming years.

According to this statistBy 2027, the revenue of this market is predicted to reach approximately US$ 419 billion. Naturally, Microsoft wants to invest heavily to increase its share of this pie.

Even that would be One of the reasons behind the acquisition of Activision-Blizzard. In addition to the famous franchises for consoles and PCs, The owner of the group is King, responsible candy crush, balloon witch and other quite popular mobile games.

In this regard, Spencer added that the company plans to expand its reach in the segment regardless of the outcome of the acquisition. But adding King to its portfolio will undoubtedly greatly accelerate Microsoft’s plans.