YouTube wants to pay creators more money and use AI to create videos

YouTube’s new CEO, Neal Mohan, published an open letter this Wednesday (1) outlining the platform’s priorities for 2023. New ways for creators to monetize content and use tools to create video with the help of Artificial Intelligence (AI).

Mohan, who replaced Susan Wojcicki, a former CEO who resigned last month, wrote that she was very excited about the new challenge. Starting this year, the goal of the world’s largest video site will be to “support the success of creators, build the YouTube of the future, and protect the community.”

For creators and artists who are the “heart” of the platform, Mohan says, forms of monetization will be offered outside of advertising, such as expanding subscription models (such as the Members program), purchasing and offering digital products.

“We also heard from creators about the importance of expanding accessibility for people who are deaf or hard of hearing. Thanks to long-term investments in machine learning, we now provide automatic captioning in more languages. Plus, machine-translated captions for mobile devices that allow viewers to translate their captions into 16 languages. We also offer,” added the new YouTube boss.

Neal Mohan did not fail to remember AI, the technological topic of the moment. He noted that the world’s “AI power” is still in its infancy, and such tools will help creators create custom videos.

According to the CEO, it will be possible make virtual costume changes on video and even create movie sets from productive AI capabilities. “We spend time developing these features with well thought-out security measures,” he said.

news for the public

The letter from YouTube’s new commander also mentions news for the public. further integration of the video site with televisions. With the increasing use of the platform in home TVs, the company’s idea is to further improve connectivity.

Recently, Short videos (vertical videos) are already optimized for compatible TV formats and YouTube has also launched Primetime Channels, channels like Paramount Plus, Starz and AMC.

“We will also start offering audio and video podcasts to millions of people using YouTube Music in the US, and more regions to come. And later this year, RSS integration will give podcasters another way to upload their shows to YouTube, and more audio options for our users. will present.”

Another point that Mohan mentions is security. As a father, he revealed his personal dedication. work on more solutions to protect kids from inappropriate content and improve the supervised experience with YouTube Kids.

“But not only is it safer for kids, we want the videos they explore to be enriching. While no system is perfect, we spend a lot of resources building multiple layers of protection and creating high-quality content that helps kids learn and grow.”

Finally, Mohan said he believed in the potential since the startup went into one of its first offices, located above a pizzeria, and that “the best of YouTube is yet to come.”