In February 2023, an average of 6% of Russians over the age of 12 visited the social network at least once a day. A year ago this figure was 31%. For the same period, Facebook* engagement decreased 3.5 times from 7% to 2%.
At the same time, Telegram’s average daily reach in February 2023 increased almost 1.8 times compared to the previous year. In VKontakte, this indicator also increased by 1.15 times.
*Belongs to Meta, which is considered extremist and banned in the Russian Federation.
Source: Ferra
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