VkusVill entered the Dubai market by launching sales of products under its own brand there, a company representative told RB.RU. The project partner is the Russian founders YallaMarket express delivery service.
The cooperation between VkusVill and YallaMarket started in 2022 and test sales of the brand’s products started at the end of December. After analyzing the first results, the teams expanded the assortment.
In Dubai, products of various categories are available: baby food, drinks, preserves, jam, bread, chocolate and other sweets. The most popular in terms of number of sales were Candy Corn, Crispbread, Orange and Apple with Figs.
In the YallaMarket application, products are placed on the online shelf with special offers, in a separate collection of VkusVill. There are several payment methods available to customers, including Russian bank cards and GooglePay.
Products are collected from dark stores, delivery speed depends on address: up to 15 minutes for Jumeirah Lake Towers and up to 60 minutes in other areas. VkusVilla Dubai products can also be found on local aggregators and marketplaces: Noon, Deliveroo, NowNow, Careem, Talabat.
Russian-speaking founders Leonid Dovbenko and Stanislav Seleznev launched the food-tech startup YallaMarket in the spring of 2021. In Dubai, about 50% of YallaMarket users are the Russian-speaking population of Dubai.
In November 2022, VkusVill started exploring the Chinese market and in December launched delivery to neighboring countries: Kazakhstan, Belarus, Kyrgyzstan, Armenia and Tajikistan.
Author:
anastasia mariana
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
