“Overlay ads” on videos viewed on YouTube are being discontinued. This ad format, which disturbs users quite a lot, It will be removed from the platform from April 6As announced by the Mountain View company on Monday (6).
Available only in the desktop version of the video service, these ads usually appear in a pop-up banner that opens at the bottom of the player and takes up a significant area of the screen. In order to give more attention to the advertisement, the original image may be cut off or the screen may be blacked out in some cases.
That is, the visualization of the content is distorted when the banner appears, which is very unpleasant for users of the platform on PCs and laptops. Many people even use ad blockers to get rid of the invasive tactic.
According to Google, Removing overlay ads on YouTube will have “limited impact” for most creators. Big tech has announced that there will be a change to other ad formats as well, but didn’t provide further details on how this would work – tagging products presented in videos could be one of the alternatives.
Negative feedback helped change
Complaints about video interruptions caused by overlay ads seem to have been decisive in the tech giant’s decision to remove the format from April. There are several complaints about the issue on YouTube’s help forum.
Even in the reports, the functionality was preserved, probably due to the high efficiency of announcing the products/services promoted in the advertisements as they were required to be seen by the user. The company says it hopes this will “improve the viewer experience” from the change.
It should be noted that the advertising format has not been available on mobile phones and tablets for a long time. They are also not shown to Premium YouTube subscribers.
Source: Tec Mundo
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