This Google takes the app-specific pages approach game store. As already Apple App StoreDepending on the user’s source of clicks, the same application can have up to 50 different pages.
Steve Supercurrent product manager on Google Play, presented during the developer conference Google I/OVarious tools aimed at better management and quality control of applications, including the new presentation of the products page.
Pages by user profile
Using a geolocation system, the same app, landing pages Different considering the calendar of local holidays in the Play Store and the main user profiles by geographic region.
The platform driving the click can also influence the page that will be displayed on the store opening, and an active search may vary depending on whether an ad click occurs or not. TikTokor directly from the official page of the developer.
Unlike the App Store, which has a 35-page limit per app, the Play Store will allow companies to create up to 50 listings with individual addresses and separate analytics for better traffic control, deep linking, and custom layout.
Cards with Promotional LiveOps
Another innovation of the program is the placement of promotional cards in various areas of the digital store. Joyful Live Operations It makes it possible to widely post events and seasonal promotions of games and apps directly on Play Store Home, related searches, events tab and app home page.
The tools are still in beta by invitation and you must declare your interest to participate. The conference also presented innovations such as monitoring to attract new users and increase the revenue of the installed base. insects and more detailed bug reports.
Source: Tec Mundo
