The Gloria Jeans flagship store opened on Tverskaya 16 on the site of the former H&M flagship store. This is not only the largest store of the Gloria Jeans chain (its area is almost 5,000 m2), but also the largest operating single-brand store in Russia.

Gloria Jeans opened the largest store in Russia

The brand’s press service said that the new flagship has many features that distinguish it from other stores of the chain and provide customers with a unique shopping experience.

For example, the GJ Factory personalization zone, where purchased items can be decorated with designer patches, exclusive prints, embroidery, or entertainment and lounge spaces: photo zones, a children’s play area with interactive panels, and toys from denim.

Especially for the flagship, additional imaging equipment was developed to decorate entrance areas, lighting decoration for shop windows and sales areas, LED displays for the façade and cash registers. The location also uses innovative business equipment.

The store offers an expanded assortment, including exclusive new items and limited collections. On the ground floor there is a men’s collection (adults and adolescents), on the first floor – women’s clothing and accessories, on the second – clothing for children under 8 years old, as well as women’s underwear and pajamas.

The presentation of the products is carried out according to the high standards of the brand. The emphasis is on hanging completely – buyers will be able to choose for themselves not only individual items, but also ready-made images and color combinations.

The festive opening for clients will take place on the weekend of April 8-9: guests are waiting for meetings with popular influencers, special discounts, entertainment and gifts.

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The company announced the victory in the tender for the right to open a store in the Actor Gallery complex at the corner of Tverskaya Street and Pushkinskaya Square in Moscow on March 10, TASS recalls.

The RIA-Novosti correspondent notes that the flagship store was opened on the H&M site (for the network that came out of the Russian Federation, this was also a flagship store).

The deal was advised by NF Group, the press service added.

Author:

Ekaterina Alipova

Source: RB

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