Yandex is represented in the consumer electronics market in three categories: home audio systems, televisions and car navigation. The company’s most popular product is smart speakers with “Alisa” voice assistant, accounting for 79% of total sales in monetary terms.

Confirming the accuracy of the figures, a Yandex representative said that the company plans to expand the range of devices under its brand, but did not disclose details.

F+ technology According to Marvel experts, Yandex’s increased share of the Russian consumer electronics market is linked not only to the departure of Western brands, but also to the increased demand for smart speakers.

Source: Ferra

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