I found an Easter egg in iOS that reminds me of Steve Jobs from 1997. Guess where she’s hiding

The mobile operating system for our iPhones has been around for 15 years. True, until 2010 it was called iPhone OS, but in 2010, immediately after the release of the very first iPad tablet, the name changed to iOS.

In all the years that I got to know iOS, I learned a lot of Easter eggs that developers scattered around the operating system in a chaotic manner.

For example, the acoustic wave on the recorder icon is nothing but the mental word “Apple“, and the glasses icon next to the “Add to Reading List” menu item in Safari is a sketch of the iconic glasses of Steve Jobs who has gone to another world (round Lunor framed by Robert Mark 🥸).

Probably, the year is 2023 and all the secret messages and hints in iOS have long been found and unraveled. But he doesn’t think anything.

Personally, I accidentally discovered an Easter egg referring to the “Think Different” advertising campaign from the 90s when I was typing another message in the messenger. I would like to illustrate my text and chose a highlighted book with a blue cover from the standard set of emoji in my iPhone.

And then I wondered, what is written on the page of this open book? After all, there is text.

Thank the fools. Rebels. Troublemakers. Losers.

It is obvious that with the naked eye it is impossible to hear small text on the meaning of Emmoji. I had to take a screenshot and enlarge it.

And blurry letters disappear. Yes, not just letters, but a whole passage from the full version of the slogan “Think differently”:

If you still can’t read the text, here it is.

Here’s to the crazy ones. Losers. Rebels. Troubleshooters. Round pegs into square holes. Those who see things differently. They don’t like rules. And they don’t respect the status quo. You can quote them, disagree with them, glorify or vilify them. The only thing you can’t do is…

The phrase breaks off in the middle, and in order to read the text further, in theory, you need to turn the page. This cannot be done, so here is the second part of the text:

..ignore them. Because they change things. They push humanity forward. While some may consider them crazy, we see geniuses. Because people who are crazy enough to think they can change the world are doing it.

Here is a full translation of this text, which even after so many years went through uncontrollable goosebumps:

Thank the fools. Rebels. Troublemakers. Losers. To those who are always out of place and out of place. For those who see the world differently. They don’t follow the rules. They mingle above the foundations. You can quote them, argue with them, glorify or curse them. But just ignoring them is impossible. After all, they go through change. They push forward easily. And let someone: say madmen, we say: geniuses. After all, only a madman believes that he is able to change his world – and therefore it changes. [источник]

This text was part of an advertising campaign that Apple launched in September 1997, after Steve Jobs took over as interim CEO of Apple. It turned out to be incredibly successful and returned users’ trust in the brand.

Here is such a greeting from history hidden in an unremarkable, at first glance, icon of a drop-down book in the Emoji assortment on our iPhones.

Thanks for everything, Steve.