Roku Express 4K: meet the new Fire TV Stick rival in Brazil

Roku company announces its arrival Roku Express 4K to Brazil, a media center that turns ordinary TV into smart TV, rivaling products like Amazon Fire TV Stick and Google Chromecast. Product, Costs R$399 at launchSupports resolutions up to 4K at 60 frames per second with HDR display on compatible content and devices.

The equipment does not need an outlet to operate, simply connect it to the USB and HDMI ports on the TV. Compatible with assistants such as Alexa, Google Assistant and Siri, remote control with shortcuts to major streaming services. Device supports Apple AirPlay 2 and Apple HomeKit

The operating system is Roku OS, which is used in some smart TVs from brands like TCL, AOC, and Philco. With it, you can access apps like Globoplay, Netflix, Disney+, HBO Max, Apple TV+, and YouTube, among others, some of which are factory-installed.

Initial setup of Roku Express 4K can be done via smartphone. The equipment also allows you to mirror the content via mobile phone. If you don’t have a Roku account, you can create a password over the phone.

Roku in Brazil

Roku is the most used streaming device in North American countries. The company arrived in Brazil in 2020 and has established key partnerships with Smart TV manufacturers like AOC and national platforms including Globoplay to gain a foothold in the national market.

The company has a store with thousands of streaming channels from global and local content providers that provide free and paid content, including live TV, news, sports, hit movies, popular old and new TV shows, and music.