An operating partner of large markets announced the launch of an innovative product: a service for flexible management of advertising fees. XWAY ADV enables store owners in Wildberries to get more sales and save on promotion budget by automating internal advertising on the site.

Pay for orders, not empty clicks: XWAY launched a service for the automatic management of offers in Wildberries

The key feature of the platform is the ability to set up hundreds and thousands of ads with a few clicks, select only the requests that bring orders, and maintain positions in the search results automatically. With the help of the service, you can assign different offers for suitable requests instead of one offer for everything.

XWAY ADV also helps you control costs and slow down campaigns through algorithms when you exceed the spending limit set for a day, a week or a month.

Through XWAY ADV, entrepreneurs will quickly launch internal promotion tools at Wildberries and, with less effort, push products to the top of the general feed, promote a new variety, sell an illiquid variety, etc.

The platform is suitable for entrepreneurs of different levels: for small sellers, it opens up advertising options that were previously inaccessible to your budget, and for large sellers, it allows you to attract even more buyers and multiply the flow of orders without changing the quantity. of costs

The test of the service showed the following result: store owners managed to halve the share of advertising costs, save up to 50% of the advertising budget and increase the GMV by 30 times.

The operating partner of the XWAY markets provides services for the creation, maintenance and development of stores on Ozon, Wildberries, Yandex Market, SberMegaMarket and other sites.

The company is a resident of Skolkovo. The consolidated turnover of XWAY customers in 2022 exceeded 15 billion rubles. Now there are more than a thousand brands among them, including Polaris, Citylink, Holodilnik, KARATOV, Le’Murrr.

Author:

Irina Pecherskaya

Source: RB

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