iPhone 14 Plus sales will be well below Apple’s expectations

The iPhone 14 Plus is not doing well in terms of sales. The new report states that Apple refrains from purchasing components for the production of this particular model. This is what analyst Ross Young comments to his superfollowers on Twitter.

We are at a time when Apple, having analyzed how the market got its latest devices, is starting to make strategic decisions along the production chain. Unfortunately, the iPhone 14 Plus numbers led them to decline radically purchasing components for its production.

In a report by Ross Young breaks down the purchase of screens for each of the iPhone 14 family models. It was in November that orders for panels for the iPhone 14 Plus fell significantly, and in December and January they completely stopped. In February, a rebound in purchases of screens for this model is expected, but drastically smaller than in previous months until December.

On the other hand, the iPhone 14 Pro and 14 Pro Max 75% of shipments made in December are accepted, while the Plus model shows less than 5%. For the Pro line, this figure is expected to reach 80% by the end of February. From now on, the rest of the iPhone 14 family should see a decline in this area, even less than that of the iPhone 13.

Yes indeed the fall of the iPhone 14 Plus is not something exclusive to this model. Apple released its first fiscal quarter (Q1 2023) results and revealed a bleak outlook. During this period, the company experienced a drop in sales of various products. For the iPhone, this figure decreased by 8% compared to the first quarter of 2022. Obviously, all models are included in the report.

Apple fails in its strategy with the iPhone 14 Plus

The iPhone 14 Plus was expected to arrive to correct the mistakes Apple made when launching its mini models. However, it seems to have been the other way around. Nevertheless, those from Cupertino took a risky betand now we see the results.

While the iPhone 14 Plus is not a bad device, he has few characteristics that play in his favor. This is a more expensive version and offers no additional innovations other than an increase in size. Despite its shortcomings, the iPhone 13 mini had several advantages; among them, a lower price point that made it attractive to those who wanted to enter the Apple ecosystem without emptying their wallets. Plus, its reduced size was still perfect for some people.

The good news for the iPhone 14 Plus is that despite its sales numbers, we’re not nearing the end. After all, Apple sells millions of devicesso even failure can be profitable for the company.

For now, everything points to the iPhone 15 family It will also have a Plus model.. Will Apple make it profitable? Let’s see. Eventually, the mini versions also saw two iterations before disappearing.