Netflix: fee for sharing passwords could come to Brazil soon

Netflix has confirmed that it will increase the number of countries with restrictions on password sharing. The next zone where the limitation is, WEwill ensure the implementation of the new policy As of June 2023.

The information was confirmed by the company itself in the quarter’s financial report. According to Netflix, the idea has been postponed to: “Improve Member Experience”. The company received heavy criticism for the change made when it was announced that password sharing was ended, or even for defending the application on social networks years ago.

Now, No information on the situation in Brazil about when this will apply here. Only the United States is mentioned by name, but other regions will receive the innovation in the second quarterThe measure will have a “wide release” period.

How has the experiment been so far?

Netflix’s tax report says 100 million homes affected for a change in the way you use the platform. It’s worth remembering that in countries currently affected, you must either transfer your profile to a separate account or pay a fee to allow sharing.

Some countries that heard the news in the first quarter would have reacted very well, like Canada, New Zealand, Spain and Portugal.

However, in Latin America the situation was different. In countries already affected like Chile and Peru, Netflix noticed “plan cancellation response” What “impacted short-term membership growth”. However, most of the users who have been disconnected over time finally coming back with their own profile and even adding other people.