From January to March, eight new foreign clothing and homeware brands opened their stores in Russia. These are mainly companies from Türkiye, but there are brands from France and Poland.
This is almost half the number of brands that appeared on the market during the whole of 2022, Kommersant writes, citing data from CORE.XP.
In Ricci | Blackstone – other data: according to his calculations, five foreign retailers appeared in Russia in the first quarter against ten in 2022.
According to CORE.XP, Turkish chains Loft Jeans, NetWork, Club, AC&Co, Madam Coco, a brand from Belarus – Swed House and one from France – JACADI and Poland – PitBull West Coast have arrived in Russia. French and Polish companies opened outlets until last year, but then closed them, the consultants said.
All new brands operate in the mid-price segment. Previously, most of this segment was occupied by the Spanish Inditex and the Swedish H&M.
In the future, brands from China and Turkey will enter the Russian market, European brands will not dare to do so for fear of secondary sanctions.
- Since the end of February 2022, Zara, Bershka, H&M, Uniqlo and several other brands have left the Russian market amid the Russian special operation in Ukraine. In this regard, a significant part of the niche of modern youth clothing, which Russian brands rushed to occupy, has been vacated. Analysts interviewed by RB.RU predicted further expansion of the Russian fashion segment, even if the departed brands return, albeit under a different name. In his opinion, this will not affect the domestic manufacturer much.
Author:
karina pardaeva
Source: RB
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