Google has started assigning blue checkmarks to companies and organizations in the Gmail mail service. This will allow users to separate emails sent from untrusted sources.
The issuance of these badges is based on the Brand Indicators for Message Identification (BIMI) feature that the company introduced in 2021. Back then, it allowed organizations to add their logos to the letters. Now, companies that have implemented BIMI will automatically receive a blue check mark.
Therefore, if you hover over the label, information appears confirming ownership of the domain and the sender’s logo.
Google sees the innovation as fitting, as users will now be able to detect spam more effectively.
Checkboxes are entered not only in Workspace accounts, but also in personal Google accounts. On May 3, the first users already had badges.
Earlier, Twitter began mass removing verification blue badges from users who didn’t pay for a Twitter Blue subscription. And the owner of the social network, Elon Musk, said that the method of obtaining these badges was “corrupt”. At the same time, it was Musk, who ran Twitter, who decided to start trading verification labels.
Author:
Natalia Gormaleva
Source: RB
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