Executive says Amazon is ‘artificial intelligence pioneer’ with Alexa

While it has not yet launched a generative artificial intelligence (AI) tool similar to ChatGPT, aimed at the general public, Amazon believes it’s ahead of its competitors with its famous assistant virtual. The statement was given by Rohit Prasad, senior vice president of big technology, this Wednesday (17).

in an interview with CNBC“Alexa has been and continues to be at the forefront of artificial intelligence for a long time,” he said. Therefore, it would be wrong to think that the giant retailer is left behind in the leadership race in this segment, where there are vehicles that can give creative answers to simple questions in the eyes of managers.

According to Prasad, who is also Alexa’s chief scientist, Amazon’s virtual assistant has advantages over the language model developed by OpenAI. These include the wide availability of technology and voice communication, while the viral chatbot is connected to a browser.

The data published by the giant retailer recently shows that AI powers over 500 million devices worldwide, from smart speakers to thermostats. Launched in 2014, Alexa relies on machine learning to respond to users.

smarter alexa

In the interview, Prasad revealed that the tech giant is working on a new version of the language model responsible for powering the voice assistant. The goal is to make Alexa more talkative and smart.It makes it capable of handling complex requests and better understanding users.

It is still unable to code software and perform other complex tasks such as those performed by AI-powered chatbots, and that may soon change. It’s worth remembering that the company’s CEO, Andy Jassy, ​​revealed Amazon’s “heavy” investments in productive AI, and as a result launched Bedrock, aimed at customers in the cloud.