Just a few weeks ago, CIRP published a study claiming that Android users had a history of switching to iPhone, the so-called “modifiers” were at an all-time high. But this study didn’t say how many users did the reverse waySwitching from an Apple iPhone to an Android smartphone.

That’s why he worked on another study called CIRP. “Apple to Android and Android to Apple – Are People Really Changing?”. In this study, you can see how many users have switched between the two most important mobile platforms in the past year.

There is an insatiable interest in iPhone and Android rivalry, and perhaps the strongest indicator of their relative strength is how smartphone users switch between platforms.

More users are switching from Android to iPhone than vice versa.

The new CIRP study, New users who purchased an iPhone or Android smartphone between March 2022 and 2023. These users were asked which smartphone they owned before and Lots of people are switching to iPhone and very few are switching to Android.

• 14% of users who bought iPhones last year came from Android.
• 4% of users who bought Android last year were an iPhone user.

More users switching to iPhone than the other way around

In addition to this important data, CIRP also calculated the loyalty of users to their operating systems, and the truth is, both exceed 90%. In other words, the vast majority of users do not change their operating systems when they change their smartphones. Yes definitely, iPhone loyalty dwarfs Android loyaltyaccording to these data.

The fidelity of both systems is over 90%.

Looking at their current installed user bases, both iOS and Android have over 90% customer engagement; that is, over 90% of current iOS and Android users stay with their current operating system when they buy a new phone. iOS engagement is slightly higher at 94% for Android owners, up from 91%.

Several studies have already shown that More users abandoning Android in favor of iPhone and that’s very good news for Apple in a market that’s not at its peak. They even dare to give the main reason why Android users are switching to iPhone from CIRP.