Vision Pro’s Big Challenge in Numbers: Lifting a So Far Small Market

Apple has already disclosed its letters. The Vision Pro are the augmented reality (or augmented reality, depending on who you ask) glasses that the Cupertino-based company has been working on for so long. The great device of the Tim Cook era. The Leap to Spatial Computing. A thorough and prepared response in an area where other companies such as Meta, Google (and its pioneers Glass) or Microsoft have already tried to enter with a completely different level of success.

Everything that can be said about the Apple Vision Pro has probably already been said, for better or worse. His technical innovations. His initial commitment to combining performance and relaxation in the face of the space of the metaverse and other competitors’ video games, his halo is everywhere Black mirror, its battery with a cable or somehow strange or not it will be visible to watch a person’s gaze through that frontal screen which recreates this

The issue that cannot be resolved until the devices hit the market (something that is still lacking) is will indeed be the first to be considered a bestseller. If like Nokia 3320 in the most primitive mobile phones, then blackberry next, or the iPhone in smartphones will be the device by which XR glasses become more or less common.

So far, this is a far cry from what happened to its predecessors.

Apple Vision Pro hits the market with just over 20 million enthusiasts and pioneering companies.

Leaving aside helmets that are very oriented towards the game world and focusing on those that have so far been born in the heat of the metaverse and augmented reality, sales figures for these devices are very scarce.

The Meta Quest 2 was the most successful device of all, with around 15 million units sold., according to different sources. They are followed at a considerable distance by Bytedance Pico, the company behind TikTok, and certainly Microsoft Hololens, which are more geared towards the world of work.

Apple’s Vision Pro Predictions Move in Consultants, Leaks and insiders who suddenly discover they had access to exclusive documentation. If we are left with the branching obtained from all this information, It moves from 150,000 units to a million..

The following table provides a comparative summary of all these devices and their estimated market share based on sources such as IDC or Marketer:

A growing market, but for which there is not enough time

The same table shows the number of smartphones sold in the year of the presentation of the first iPhone, and Apple Vision Pro doesn’t seem to hit its market at the same time.

The fact that recreational devices with prices below $500 are the most successful in sales indicates that the purchase in the professional sector has not yet arrived.

the apple whose bloomberg says he is unlikely to expect to receive 0.5% of his profits from Vision Pro in the next few years, seems to be in no hurry. But he has the support and the right users to start developing this segment, first attacking the professional use and enthusiastic public with money, and then gradually releasing models that make their use more popular, something in which he will already work.

Meta, the queen of the moment

Meta, in a sense, has already made this transition and presented its roadmap until 2030. with his VR goggles, where his recent Quest 3 also dropped below $500. These are two companies with enough power (to which Microsoft can be added) to manage the market alone.

The latest data is clear: According to IDC, the global VR headset market grew by 241.6% in the first quarter of 2023, and Meta owns 90% of the market with its Quest headsets. It grows exponentially, but from a tiny position.

This is the playing field today: The meta dominates the sector, but for how long? Now all eyes (still without AR or VR glasses) are watching the market reaction to such a premium product, but with an expectation that only Apple can create.