A new manufacturer is entering the Mexican market to find a place in the competitive mid-range cell phone landscape. This is the Asian Infinix, which has already launched in most of Latin America. What role will it play in the mobile sector in Mexico? What can local users expect from it?
The following lines tell about the origin of Infinix, the type smartphones what it will have for Mexican customers and the support they will receive if their phone fails.
Arrival in Mexico
News of the arrival of Infinix in Mexico appeared in the first month of 2023. However, only in July of this year, the manufacturer officially releases its first smartphones in the country. We are talking about Hot 30 in its Free Fire version and Note 30 Pro.
The former stands out for its memory expansion technology, which allows you to increase the original RAM (8 GB) to reach 16 GB of extended memory by taking space from the internal storage; MediaTek Helio G88 processor, same chip as Realme C55 for example; 33W fast charging for 5000mAh battery and 6.78″ Full HD+ screen with 90Hz refresh rate.
The Note 30 Pro includes important charging enhancements such as a bypass that keeps the device at an optimal temperature while the user is playing a mobile game. In addition, it boasts 15W wireless charging, JBL calibrated sound, Helio G99 octa-core processor, 16GB of extended storage, 256GB of internal storage, 6.67-inch AMOLED screen, 120Hz refresh rate, and triple optics driven by 108 -megapixel sensor.
It is possible that the various series that make up the Infinix international catalog will someday arrive in Mexico, especially in order to keep the attention of young people, the company’s target audience.
Origin and brand presence
While Infinix is opening this 2023 in Mexico, it has a decade of history behind it: In 2013, it launched its phone brand in Africa in collaboration with MTN.
Since then, its presence has spanned eight regions and 70 countries, from the Middle East to Latin America. In fact, before arriving in Mexico, the manufacturer landed in Colombia, Chile and Ecuador, as well as other countries in the region.
Its current goal is to gain a foothold in Central America and Mexico with competitive prices and smartphones with interesting features in areas such as screen, fast charging and performance.
Finally, it is appropriate to mention that Infinix is a subsidiary of Asian Transsion Holdings, which also covers the Itel and Tecno brands.
Medium range
Antonio Tercero, director of Infinix in Mexico, explains that cell phones will ship to the country at prices below 10,000 Mexican pesos (about $550). This means that the strong rate is in the entry range and in a good part of the middle range.
According to the consulting company The CIU, the latter holds the largest market share in the country of the Aztecs, with a 70.6% share. Whereas the average expense that Mexicans spend on buying a cell phone is less than 5,000 pesos.
Support
Tercero emphasizes that the technical support that will be offered to customers in Mexico will be another hallmark of Infinix. The seal of Transsion’s Carlcare service center, which already has a total of 2,300 sites or centers worldwide, will therefore be used.
In any case, the manager mentions that the local branch’s goal is for people to get the best cell phone that can give them their budget, in terms of performance and features.
Source: Digital Trends
