After several analysts confirmed that Apple would wait until next year to update MacBooks with the M3 chip, now is the time to consider the consequences. Ming-Chi Kuo wrote in a post on Medium: This decision will reduce Apple’s computer sales by 30% compared to 2022. This means 17 million fewer units.

In the same publication, he looks at the possible strategy of the bitten apple company and the company’s 14-inch and 16-inch MacBook Pro with M3 Pro and M3 Max chips, and 13-inch and 15-inch MacBook Air with M3 chipreach the market.

Apple may sell fewer MacBooks in 2023

On the other hand, Kuo reckons the key to no new products is Apple needs to clear inventory Reformulating new products and marketing strategies by 2024.

For the analyst, Current challenges facing MacBook include reduced work-from-home (WFH) demand and the potential decline in consumer appeal of Apple silicon and mini LED.

The third quarter of 2023 was complicated for the computer and laptop industry. In general, since it is not high season and Christmas sales are approaching, many buyers are waiting to purchase products such as PCs, including Macs.

In this period, There was a decrease in shipment volumes of personal computer brands other than HP this rate ranged from 4.4% (based on Gartner estimates for Lenovo) to 14.3% (based on IDC estimates for Dell).

But, The decline in Mac shipments was even more pronounced; It reached 23.1% and even 24.2%. higher than most companies.

Everything for 2024 and 2025

The MacBook Pro and MacBook Air models, as well as the iMac refresh, will have to wait. Apple will develop the 24-inch iMac in 2024. For this reason, it is expected to include the M3 generation, which is expected to be released at the beginning of next year. But in addition, Apple is expected to launch a larger 32-inch iMac in 2025.

The iMac is one of Apple’s most iconic devices, and it hasn’t been updated since its major redesign in 2021.

If it happens as expected Refreshing the entire device lineup and combining it with an Apple-style marketing strategy could surpass less positive forecasts.