Promoting mobile phones, Monday’s entire Apple event (30) was recorded using iPhone 15 Pro.
In addition to the iPhone, the production of the Apple event also Lighting, stabilizers, drones and several professionals worked together to capture footage of Tim Cook’s presentation. All this was revealed in a video published by the company this Tuesday (31).
“Apple suggested we use the iPhone 15 Pro. I thought this would be the best place to demonstrate it,” said Company 3 CEO Stefan Sonnenfeld.
Despite the expensive equipment, the capabilities of the iPhone 15 Pro are impressive. Some scenes in Apple’s presentation were shot indoors and in low light, which is a challenge for smartphone cameras.
“In such a small device, we were able to capture the same complex cuts as with any traditional camera,” said Apple video expert Jon Carr.
Announcing that the iPhone was responsible for the capture is a good way to promote the product, but It is unlikely that ordinary users will be able to reproduce the quality of the company’s production images without spending a lot on other equipment..
Record on iPhone, edit on Mac
Blackmagic Camera app used when recording on iPhoneis a free option available on the App Store for image processing. Another piece of equipment used in the recording was the Beastgrip, an accessory that increases stabilization with complementary lens support.
But using the iPhone as a professional tool is not unprecedented. Apple’s top tier has already been used to capture clips and movies of various versions.
In 2018, a film recorded only with an Apple mobile phone won an award in the UK. iPhone 11 Pro was used to record music video in 2019 Lose yourself to love me Selena Gomez’s photo. Even in a feature film, the iPhone 8 Plus was used to capture images.
Before the Apple event, the iPhone 15 Pro’s last use as a recording tool was in music video Bring him back!By Olivia Rodrigo.
Apple’s latest news
At Apple’s latest event, the new Apple M3 series and the new 14″ and 16″ MacBook Pro, which will be equipped with the company’s new generation processors and new chipset, were introduced. This time the focus is on AI and Ray Tracing on the Mac.
Source: Tec Mundo
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
