Apple expects decline in iPad sales as a result of failure to launch new models
iPad sales continue to decline.
Although it has dominated the market for over a decade, it is currently iPad’s sales figures are not good. We already received news in March 2023 that tablet sales fell by 18% in the first quarter. 12.4 million units iPad sales according to Canalys.
Now, after Apple’s fourth-quarter financial results conference call, the company thinks: Revenue from iPad sales will continue to decline. On the other hand, it is quite logical considering that Apple did not renew any iPad models this year.
Apple expects major decline in iPad sales
Apple will work to increase iPad sales revenue figures in 2024
As the company reported at its financial results conference for the last quarter of 2023, covering July, August and September; iPad sales brought the company up to 100 million in revenue $6.4 billion. A figure well below the profit made in the same period last year $7.2 billion.
Apple CEO Tim Cook stated that “iPad revenue will slow significantly” next quarter. These were his words.
“We expect annual revenue performance for iPad, wearables, home automation and accessories to slow significantly from the September quarter due to the different pace of product launches. On iPad, we launched the new 10th generation iPad a year ago and in the December quarter a new iPad Pro.”
Apple is preparing for the development of new iPad models for 2024
Current iPad product catalog
But Apple doesn’t plan to sit idly by while iPad sales continue to decline. The company plans to revamp its entire iPad product catalog with a new product. one 7th generation iPad mini, one 6th generation iPad Air, one 11th generation iPad, and two 5th and 7th generation iPad Pro models.
The next iPad Pro series will be the series that receives the most updates. The new 2024 iPad Pro is said to have an OLED display produced by LG Display and Samsung. Also, a M3 chipstorage 4TBnew 4 pin connector It will replace the Smart Connector and wireless charging This may allow reverse charging of the iPhone. On the other hand, it is thought that it will be accompanied by the new Magic Keyboard.
Source: i Padizate
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
