According to quarterly results released last Thursday (2), the launch of the iPhone 15 made Apple more money than the iPhone 14. Company Approximately 89.5 billion US dollars of revenue was generated during this periodMost of this value comes from services and subscriptions.
Besides iPhone 15, Apple’s service sector also stood out. “Today, Apple is pleased to report record September quarter revenue for iPhone and an all-time record in services revenue,” Apple CEO Tim Cook said in a statement.
“We now have our strongest product lineup ever, including the iPhone 15 series for the holiday season and our first carbon-neutral Apple Watch models, a major milestone in our efforts to make all Apple products carbon neutral by 2030,” the executive said. said. .
The iPhone 15 represents one of the most dramatic changes for Apple to date: the adoption of USB-C in mobile phones. The company also ditched the classic notch in exchange for Dynamic Island on all versions, including the cheapest.
There has been significant growth in services (iCloud, Apple Music, Apple Care and others). “All the major services broke records,” Tim Cook said in an interview with CNBC. $22.31 billion of the total profit came from these platforms.
Decline in Mac and iPad sales
However, there was also a decline in Mac and iPad sales during the same period. The document reveals: Apple made 34 percent less profit year over year.
This sudden drop was likely due to the upcoming launch of MacBooks with Apple M3 CPUs, which were introduced at a recent event. The new product cannot be purchased for now.
But the next quarter is promising. In his interview with CNBC, the CEO underlined that the new products will increase computer sales in the coming months.
The lack of new iPads in 2023 must also have deepened this sales inequality in the industry. Sales of wearable devices There was a 3 percent decrease in the last quarter.
“We expect annual revenue performance for iPad and wearables, Home and accessories to slow significantly from the September quarter due to different product launch timing,” Tim Cook said. “On iPad, we launched a new iPad Pro and the 10th-generation iPad in the December quarter last year,” he added.
Although Cook does not specify, he implies: The new iPad will not be released in 2023It’s different from what happened last year.
Source: Tec Mundo
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
