whatsapp I would consider including advertising in some of the app’s features. After years of no advertising, the most popular messaging client preparing to explore new forms of monetization.
Will Cathcart, director of WhatsApp, confirmed this in an interview with the newspaper. Folha de Sao Paulo. The manager noted that the company I could add advertising in the states. The announcements came a few weeks after Financial Times published an article on this topic, which Cathcart himself refuted.
The director of WhatsApp noted that the company will never place advertisements in your inbox or messages. “We don’t do this and we don’t discuss it. “We don’t think this is the right model,” he said. “When people open their mailbox, they don’t want to see ads,” Will Cathcart said.
The truth is WhatsApp needs resources and with over 2 billion monthly active users, the company is evaluating its options. Alternatives include Channels, a feature where we can follow accounts to see the content they post.
Cathart mentioned in an interview that channels will be a means of advertising. “For example, channels may charge people a subscription fee, be exclusive to paying members, or allow owners to advertise them,” he said. The feature debuted in June and quickly became an alternative for some celebrities and athletes to share their daily lives.
Another place where we will see advertising is statuses, the function of sharing photos, videos or text. WhatsApp will be inspired by Instagram add announcements between your contacts’ statusesa strategy that generates millions of dollars in revenue for Meta every quarter.
WhatsApp will continue to be free and ad-free in messages
Director WhatsApp has made it clear that the messaging experience will not change. Your inbox and messages will be ad-free, at least in the short term. Ads will appear in sections such as states or channels, although other results may be analyzed if these do not work.
One of the rumors that has been circulating for a long time is that WhatsApp may launch paid subscription with exclusive features. The messaging client currently offers WhatsApp Business Premium, a membership for businesses to attract more users. For a monthly fee, it offers a dedicated website and chat account for up to 10 devices to provide support or communicate with customers.
Another possible scenario is to adopt a format similar to Telegram Premium. For €5.49 per month, membership offers exclusive stickers and reactions, a verified badge, real-time translations and no ads.
A paid end-user version would make sense if WhatsApp suffered from ads like Twitter, Facebook or Instagram. When that day comes, users can be confident that they will communicate without interruption in the messaging client.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
