Long years, Motorola It is one of the brands that has the largest presence in Latin America and is in tough competition for a place on the podium of the first sales spots with the giants. Samsung And Manzanain addition to a strong attack from Chinese companies.
However, in countries like Argentina or Colombia, Android remains superior. According to sales data in the region in 2022, Samsung Corp’s share will be 33.3%; followed by Motorola (22.6%); and Xiaomi Corp (10.3%).
Other studies show that end-of-year celebrations, in addition to interest in iPhone 15 proHe Motorola Razr 40 Ultra rises to second place.
The voice of five experts from Latin America on Motorola
At Digital Trends in Spanish, we spoke with five experts and fellow technologists from Argentina, Mexico, Chile, Colombia and Peru to tell us what Motorola’s strengths are in their countries.
Let’s start with Maximiliano Fanelli, journalist and editor of the Argentine technology site Overcluster.
“Motorola is a very recognizable brand and also has a very good price. Has very good value for money. In Argentina, for example, the G series is one of the best sellers here, as it represents an economical alternative but with excellent performance. The Moto G13 and G32 are popular here and are great alternatives for everyday use by regular users. Good memory and quality of photographs.
“In Argentina, also for long range, we have Moto Edge 40 pro “It competes very well with the bigger brands because it has a good camera, a good processor and good memory.”
We also spoke with Peruvian journalist and eating disorder expert Alberto Nishiyama.
“Motorola, despite some changes in recent years, remains trusted by users as a respected brand. And, perhaps more importantly, there are still good relationships with operators, which are the main way users access mobile phones in Peru.
According to Nishiyama, “The American brand revolutionized the mid-range segment a few years ago and continues to take advantage of its G Series as an affordable option with a name that inspires confidence.”
Peruvian expert recommends Motorola cell phones:
“In terms of accessibility, Motorola G53 It offers good features like 8GB of RAM and 128GB of internal storage (expandable), as well as a more than acceptable camera combination… and a headphone port. One step higher competitive Edge 40, which provides a large screen, IP 68 water and dust protection and even wireless charging in the mid-range. Depending on the offer, cheaper than the Galaxy A54 and, I believe, higher than Xiaomi’s offer in this segment. At the top end, Motorola needs a new contender. Its foldable offering is attractive, but it’s not what the most demanding user is necessarily looking for. The closest is the Motorola Edge 30 Ultra, which is attractively priced but lacks the latest in this area.
In Chile we spoke with an expert Martin Calderonwhich has its own sections on Spotify dedicated to technology.
“The Motorola name carries weight, and although it has changed hands more than a decade ago, it remains an established brand that inspires trust. They had the Moto X and Moto G boom in 2013 and 2014, and since then they have become true mid-range and entry-level champions.
“Although this dynamic subsided, it remained. In Latin America, it is important to be a good ally to operators, and Motorola has managed to remain relevant in terms of performance and price. While actors have come and gone with very attractive offers, Motorola has a gift for maintaining itself despite trends. In addition, they have a factory in Argentina, where they can sell at affordable prices, but in Brazil they are very large.
As for recommendations, Calderon comments, “For me, the best Motorola for people who don’t want to spend a lot of money and have something good enough is the Moto G84, which also comes with promotional wireless headphones as a gift. .
If we’re looking for a more premium experience, ThinkPhone has nothing to envy the bigger players, and the foldable RAZR 40 Ultra is one of the most interesting offerings I’ve seen from the brand in the last 5 years.
In Colombia, we spoke with Ivan Luzardo, a digital creator and technology expert.
“In my opinion, a lot of brand affinity comes from tradition in the market. Motorola has been in the minds of technology users for many years as a quality company with good products and innovation. After a period of absence from the market, the arrival of equipment such as the Edge, as well as the more recent Neo and Fusion, marked good returns.
It’s not just about price, competing in the tough mid-range, but also about adding interesting features and design and style that appeal to this young market niche. Moreover, I believe that there is a user base that is very loyal to the brand. They like Motorola, they buy just because it’s a brand. And, likewise, the brand responds with good products, which helps build loyalty.”
Regarding recommendations when choosing Motorola:
“For those with a small budget, the G series is good with the top equipment of this series, such as the G84 or G54 (available in the Colombian market). The Edge 40, while not the top of the line, competes with design, style, and good configuration for those with a lot to invest. The discerning yet stylish user will love the Razr 40 or Razr 40 Ultra. The foldable beanies on the Razr are beautiful, functional, powerful, and have an interesting design that allows screen creases to go unnoticed.
Vote against Mexico
In Mexico, we spoke to Hipertextual technology journalist Luis Miranda, who has a slightly different take on Motorola than his Latin American counterparts.
“Motorola is attracting interest because it has a track record of releasing phones with a cleaner Android experience. In Latin America and other parts of the world, there is a precedent for the Moto G, which was one of the first affordable cell phones with good specifications.
“But, honestly Motorola has lost the market. Xiaomi leads the low-mid price segment because they offer the best hardware for your money. In more expensive iPhone, Samsung or even Nothing Phone They remain as an alternative. Motorola is not widely respected in Mexico after it began a campaign to block phones purchased outside its distribution channels. “That makes it an unreliable brand.”
Source: Digital Trends
