Apple is taking the high-end smartphone market by storm, and more and more iPhone Pros are being sold every day. Sales volume fluctuates from quarter to quarter, but recent market trends are very positive for the Cupertino company. Additionally, it has now been discovered that many consumers prefer iPhone versions with more storage capacity.

A new report from CIRP shows that many iPhone users are starting to upgrade their phones with higher storage options. So, for example, if they have a 128 GB iPhone 12, they prefer to buy a 256 GB iPhone 13.

CIRP study

CIRP (Consumer Intelligence Research Partners) analysis for the quarter to September 2023 shows: 44% of iPhone buyers chose to upgrade to a version with more storage capacity Starting with an iPhone model with basic storage capacity.

Therefore, these consumers preferred to buy a more expensive iPhone. This new trend comes next great popularity of basic storage models It is quite cheaply priced with 64GB and 128GB options.

Share of iPhone consumers purchasing models with more storage capacity

CIRP analysis chart clearly reflects how it works Consumers are changing their purchasing habits To improve your user experience.

While there are many ways to increase iPhone storage through operating system features and cloud storage services, a large number of consumers have chosen to purchase iPhone models with more storage capacity to meet their technological needs.

Interestingly, Apple has increased the storage capacity of the iPhone 15 Pro and iPhone 15 Pro Max from the 128 GB base model to the 256 GB base model by the end of 2023.

The latest analyst forecasts show: Sales figures may fall in the first quarter of 2024. However, consumers’ tendency to choose options with more storage could offset Apple’s revenue.