Samsung took first place in global smartphone sales for the first time in 13 years, and it was nothing less than Apple with its iPhone. This is how he signed it IDCwhich has prepared its report on the market share of global smartphone shipments during 2023 and in which it confirms that the Cupertino company gained a market share of 20.1%; thus taking first place.
Apple, in particular, received 3.7% more quota compared to the previous yearr (2022), where it held 18.8% market share with total shipments of 226.3 million units. Samsung, on the contrary, fell significantly: about 13.6%. Thus, it gained a market share of 19.4%, up from 21.7% last year, with only 226.6 million units sold in 2023 and thus ranked second; second only to Apple and its iPhone.
This is, without a doubt, an achievement of Apple, which had to face tough competition in the Asian marketIt is said Nabila Popal, Director of Research for International ID Trackers. “Apple is not only the only player in the top three to show positive growth every year, but it is also currently ranked No. 1. All this despite larger regulatory challenges. [que cualquier otro fabricante] and renewed competition from Huawei in China, its biggest market,” he says. Got it.
Reasons for Samsung’s fall compared to Apple: a more diversified market
IDCIn addition, he states that Samsung’s fall is due to high sales of iPhone 14 and iPhone 15, as well as possibly diversifying into Android. In the latter case, primarily thanks to the resurgence of brands such as OnePlus, Honor and Google, which produce high-end smartphones with similar characteristics at a more competitive price.
In any case, despite Apple’s good results, the global smartphone market for 2023 decreased by 3.2%, and a total of 1.17 billion units were sold. Xiaomi maintains third place with a market share of 12.5%. Should Oppowith 8.8%, and also Transsion HoldingsChinese smartphone manufacturer with a market share of 8.1%.
On the other side, IDC believes 2024 could be a good year for the global smartphone market. First of all, due to accelerated growth in the last months of 2023, interest in foldable devices and artificial intelligence capabilities in mobile phones is gaining momentum.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
