Jony Ivelegendary Apple designer thought about combining the MacBook line into a single product. More than four years after he left Cupertino to found LoveFrom, details have emerged about one of the tech giant’s pillars.
In the latest episode of the podcast VergecastTechnology journalist Walt Mossberg told an anecdote that happened during the transition period at Apple. According to Mossberg, Jony Ive believed that the existence of the MacBook Pro and MacBook Air is not necessary, so he suggested combining them. Quince’s idea was to offer a product that was powerful and subtle.
“He decided he could make the Pro as light and thin as the MacBook Air. And it will be a more expensive car, so it will be better for your bottom line, and people will buy it even if they don’t need the extra power it provides,” Mossberg said. Although the offer was interesting, didn’t get approval from the two most important teams companies.
The powerful MacBook Air for the price of the MacBook Pro was crazy. After all, MacBook Air was the best-selling laptop and the computer industry shamelessly copied this with Ultrabooks. According to the journalist, this led to a war between the design and engineering departments.
In the end, reason prevailed and Apple released an updated version of the MacBook Air, burying the idea of a single device.
Jony Ive couldn’t fulfill his dream of owning a single MacBook
It was no secret to anyone that Jony Ive was obsessed with minimalism and thin devices. This led the company to failures such as the butterfly keyboard and the disappearance of connectivity. The designer eliminated this feature and removed the MagSafe port, HDMI, and SD card reader from the MacBook Pro, which drew criticism from professionals.
The problem with Jony Ive is that There was no such figure as Steve Jobs, who approved or vetoed his ideas. After the death of Apple co-founder, Tim Cook gave him greater freedom to experiment with hardware and software. The head of the design department thought it would be a good idea to combine two of the company’s most successful products into one. laptop is as thin as it is expensive.
Engineers and product managers promoted and They prevented the death of the MacBook Air. Interestingly, Apple has brought back all the features that I removed during my last tenure. The 2021 MacBook Pro brings back HDMI and MagSafe ports, an SDXC reader, and physical function keys, leaving the Touch Bar behind.
Jony Ive left Apple in 2019 after nearly 30 years at the company. Remembering the 10th anniversary of Steve Jobs’ death, the designer spoke for the first time about his relationship with his former boss and friend. “We worked together for almost 15 years. We ate lunch together most of the day and spent the afternoon in the design studio’s sanctuary. “Those were some of the happiest, most creative and joyful moments of my life,” he said.
A few weeks ago, it was reported that Tang Tang, vice president of iPhone product design, had left Apple to join the company. Jony Ive and Sam Altman in a new artificial intelligence project. Ive and Altman strive to create high-tech devices based on artificial intelligence.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
