Apple just announced results corresponding to the first financial quarter (Q1). They correspond to the last quarter of the calendar year, which is usually the highest sales period for the company. During the months of October, November and December, trade equipment is usually equipped with new devices and is also encouraged by the Christmas period.
Here they are collected almost all iPhone 15 series sales, which was made public on September 22. Moreover, a model that has managed to generate more initial interest than its predecessors in previous years.
“Apple today reported revenue growth for the December quarter, driven by iPhone sales and all-time services revenue,” Apple CEO Tim Cook said in a statement. “We are pleased to announce that our installed base of active devices has exceeded 2.2 billion, reaching an all-time high across all products and geographic segments. And tomorrow, as customers begin to experience the incredible Apple Vision Pro, we remain committed, as always, to delivering breakthrough innovations consistent with our values and on behalf of our customers.”
Regarding its first quarter 2024 results, Apple announced some revenue $119.575 million.
Here are Apple’s results for the latest quarter, broken down by product category:
- iPhone: $69.702 million (+6% compared to the same quarter last year).
- Poppy: $7.78 billion (excluding change).
- iPad: $7.023 million (-25%).
- Wearable devices (Apple Watch, AirPods): $11,953 million (-11%).
- Services: $23.117 million (+11%).
Apple's results have long ceased to be just hardware
In addition to selling devices, Apple has seen significant and gradual revenue growth from its services division.. A bag that includes subscriptions to entertainment lines like Apple Music or Apple TV+, as well as others like iCloud.
The quarterly results released today further demonstrate this. With $22,117 million, it further separates itself from Cupertino's third division in terms of revenue and emphasizes that Apple lives by more than just selling devices.
Besides, how to sell software and digital experiences This is something Apple will be working on a lot more, if possible, from now on. There's a reason the Apple Vision Pro is a hardware marvel, but above all, it's based on extremely powerful software.
Apple Vision Pro is a game changer, but not economical
Although hardly There are a few hours left until the launch of Apple Vision Pro, the company’s long-awaited mixed reality glasses, and anticipation is at its highest. Although not because of the huge impact they will have on your accounts, let's not get confused. This will be an extremely limited sale, with very few copies in total and only in the United States. Thus, the impact on the firm's earnings will not be noticeable compared to the earnings of its other divisions.
However this a launch that investors, analysts and enthusiasts in general are eagerly awaiting, as this is the start of what is expected to be Apple's next great strategy in the future. In this sense, Cook once again emphasized that
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
