Apple and iPad continue to lead in tablet sales, but the market is declining
Latest global shipment figures in the tablet market are not positive at all, with Apple retaining first place with its iPad
HE The current tablet market is going through a crisis period Considering the fourth quarter of 2023, which is the last quarter of last year, Global shipments decreased by 17.4%. According to figures disclosed in IDC’s latest report, this was the largest decline in this period since 2016, with a total of 36.8 million units. Apple’s iPad continues to hold good numbers, but could be hit in the near future, possibly in 2024.
Economic reasons and consumer decisions are the main reasons for the decline
According to IDC research analyst Anuroopa Nataraj, Consumers spent their money on essentials beyond consumer electronics. Tablets are not considered in the priority list. Purchases were postponed due to economic reasons such as project delays and freezing of expenditures.
Starting in 2024, the final price of the iPad Pro will increase by up to $160
The outlook for this 2024 may improve, but only if the year is economically solid. On the technology side, challenges are increasing. Advances in artificial intelligence for mobile phones and computers will be more of a focus than tablets. They may gradually become part of the utilized devices, but not in the short term.
Apple retained its first place despite the decline
Top 5 tablet brands in Q4 2023
Apple’s share is currently stable at 37%. Positive figures despite a decline in shipments of 29.3% in the quarter (compared to the previous year) and almost 20% in the full year. Cupertinos shipped 60.5 million units in 2022, only 48.5 million in 2023.
Its staunchest rival, Samsung, retained second place with slightly better results in terms of losses and little change in market share. The biggest beneficiaries of growth were Xiaomi and Huawei, up 35% and 21.2% this quarter. According to the report, Xiaomi knocks Amazon out of top 5 due to aggressive marketing strategy and worldwide presence. Huawei suffered the least loss in 2023, reducing its shipment percentage by only 4%.
The 5 leading tablet brands of 2023
Can Apple improve its numbers in 2024? Next March, we may see the next generation iPad Pro and iPad Air, which have long been expected to switch to an OLED display, among other improvements.
Source: i Padizate
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
