As happened just a year ago, Xiaomi took advantage of the Mobile World Congress in Barcelona (or MWC 2024) to launch the Xiaomi 14 series on the global market – that is, of course, outside of China: unlike its home country, Xiaomi decided to release only two devices: Xiaomi 14, presented at the end of 2023; and Xiaomi 14 Ultra, released just a few days ago in its home country. Thus, Xiaomi 14 Pro remains in development. A decision that, yes, makes some sense.
The standard Xiaomi 14 acts as the entry point to the luxury brand. Very experience bonus, but at a price not as high as other offers. In parallel, Xiaomi 14 Ultra tries to reflect the strength of the brand by taking another step forward in both price and technological capabilities.
Why don’t we have Xiaomi 14 Pro in Spain?
Judging by the product ladder alone, Xiaomi 14 Pro If it had been released in Europe, it would have remained in no man’s land.. It is not as avant-garde as the Xiaomi 14 Ultra, and at the same time it is not so different from the standard Xiaomi 14 – what distinguishes them, we recall, is the variable aperture of the main camera, the size of the screen, a 270 mAh larger battery and slightly faster charging. Differences that are in most cases too small to justify the additional consumer costs that the Xiaomi 14 Pro would entail compared to the standard model.
On a strategic level, creating this intermediate rung on the product ladder with the Xiaomi 14 Pro would also not make sense, given what was mentioned in the previous paragraph. The more mobile phone SKUs are released into the market, the more complex consumer communications, device manufacturing, supply chain and supplier agreements become. retailersamong other things.
If this added complexity results in increased sales or profits – as it does with the Redmi or Poco series – it will certainly be worth pursuing. But that doesn’t seem to be the case. The reason is most likely also related to Xiaomi’s sales volume is in the high range. In this market segment, the Chinese brand has been competing with Samsung and Apple for a relatively short time. And, at least for now, sales in this segment are undoubtedly lower than in the mid-to-low range.
If these three points are added together (expected sales volume, the greater strategic complexity of launching an additional model, and the small difference between the standard model and the one above), It is clear why Xiaomi decided in this case to focus its efforts on two models and do without the Xiaomi 14 Pro.. In this way, you can further improve your communication strategy – using clearer and more direct messages – optimize both production and supply chain to reduce costs (economies of scale) or simplify supplier agreements. retailers. And frankly, it’s a success that this is the case.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
