Which is the most popular and best-selling Mac?

This study shows which were the most popular and best-selling Macs last year, and there are surprises in store

It was the most popular Mac this year

Apple carries a wide range of computers, from laptops such as the MacBook Air or MacBook Pro to desktop computers such as the iMac, Mac mini or Mac Studio. However, What’s the most popular Mac of them all? CIRP tried to find out the answer in a new study.

This is true This study focuses on the United States.It is a country with high economic power. However, it is likely that the data will be more or less reflected in other markets. In 2022, MacBook Air and MacBook Pro accounted for about 75% of Apple’s PC sales, while desktop models made up only 25%. And in 2023, these numbers have changed.

This is the most popular Mac

HE According to CIRP report, the most popular Mac of 2023 was MacBook Pro, followed closely by the MacBook Air. Different MacBook Pro models represented 51% of Mac computer sales last year, while MacBook Air represented 39% of sales. This makes sense considering Apple is introducing new MacBook Pros at the end of 2023 and new MacBook Airs are arriving in March 2024.

Percentage of Macs sold in 2023

MacBooks became very popular in 2023

MacBook Pro models account for just over half of total sales, while lower-priced MacBook Air models account for 39%. With iPhones, iPads, and nearly all Mac computers, Apple has become a mobile technology company like any other.

This means: 90% of computers sold by Apple are portable, desktop computers represent barely 10% of sales. HE iMac is the leader with 4%This is followed by expensive Mac Pro, Mac mini and Mac Studio with 3%.

The report also shows users’ favorite screen size, and it’s pretty close too. HE 54% of MacBook Pro buyers prefer the small 14-inch size, while 46% prefer the 16-inch size. For MacBook Air, the situation is exactly the opposite: 53% of participants prefer the 15-inch model, and 47% prefer the 13-inch model. However, since the 15-inch MacBook Air, this data may also be “wrong”. It was launched in the middle of last year as a completely new model.

Most popular MacBook screen size

Big MacBooks are more popular than expected

As we can see in this study, the majority of users prefer Apple laptops and MacBooks are the most popular models. This explains how long it takes for Apple to make changes to its desktop computers.

Source: i Padizate

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