One of the big news this week was that Manzana will be in talks with OpenAI and Google to include ChatGPT or Gemini in iOS 18. There has been talk for some time that the next version of the iPhone operating system will bring several new features in the field of artificial intelligence. And now there are suggestions that some of them will use third-party technologies.
Tim Cook employees will also be negotiating with another company to solve this problem in one of the most important markets: China. Reportedly Wall Street Magazine, Apple has entered into negotiations with Baidu to include its artificial intelligence Ernie in iOS 18..
The aforementioned media outlets indicate that the contact between Apple and Baidu representatives is “exploratory” in nature and that it is unknown whether Tim Cook representatives have approached other Chinese artificial intelligence firms to analyze similar alliances. In any case, the fact that the Californians are even considering this possibility makes it clear that their plans to implement the technology in the iPhone are more than ambitious.
The possible choice of Baidu to implement the new artificial intelligence features of iOS 18 in China has a simple explanation. Asian giant exercises strong control over this sector and you must validate generative AI models before they are made public. It should be added that GPT-4, ChatGPT technology and Gemini are not available in this country.
According to WSJApple is not the first foreign firm to turn to Chinese tech companies to improve the artificial intelligence of its mobile phones. Samsung, for example, uses Baidu’s Ernie in its terminals, which it sells in China.when the rest of the world takes advantage of Google Gemini.
Apple may use AI Baidu in iOS 18
Ernie, from Baidu, was one of the first “Chinese ChatGPTs” discovered. The company, widely considered the Google of Asia, didn’t have to wait long to hop on the generative AI train after the furor caused by OpenAI’s tools.
The opportunity to partner with Apple to bring artificial intelligence to iOS 18 will certainly be very attractive. After all, Baidu’s services are among the most popular in China, one of the iPhone’s most important international markets.
Rumors suggest that iOS 18 will be a turning point for Cupertino residents. The company will provide the following software for iPhone with a smarter version of Siri, as well as new generative AI features that could focus on photo and video editing, among other things. Thus, Apple will seek to silence comments that it is lagging behind in this segment.
If Tim Cook’s people strike an agreement with Baidu in China and with OpenAI or Google in the rest of the world, we might learn something new when iOS 18 is announced at WWDC 2024. Of course, some questions are still unresolved regarding these possible alliances. In particular, those related to how user information will be processed and what measures will be taken to ensure their privacy.
Regardless of who its future partners will be, it is striking to see Apple allegedly seeking to apply foreign technology to the iPhone, its flagship product. Californians have historically stood out do things in your own time and in your own way, and this was no exception when it came to software. Apparent talks with OpenAI, Google or Baidu may reflect that despite their efforts and investments, those on the block still need an external push to catch up with their competitors faster.
Source: Hiper Textual
I’m Ben Stock, a highly experienced and passionate journalist with a career in the news industry spanning more than 10 years. I specialize in writing content for websites, including researching and interviewing sources to produce engaging articles. My current role is as an author at Gadget Onus, where I mainly cover the mobile section.
