Following the long-awaited arrival of the new iPad Air and iPad Pro, it’s time to focus all our attention on Apple’s Mac product catalogue. The company, led by Tim Cook, is currently focused on the development of new Mac computers featuring Apple Silicon’s powerful M4 chip. So will we see a revolutionary Mac?

One of the many questions consumers are asking about this topic is whether Apple plans to release a touchscreen Mac. An Apple representative has the answer.

Tom BogerApple’s vice president of product marketing spoke with The Wall Street Journal to provide details on whether the Cupertino firm will work on developing a touch-screen Mac. This is not good news for hybrid device lovers.

Apple doesn’t plan to release a touchscreen Mac anytime soon

Perspective on Apple and Mac

Tom Boger explained this in great detail Apple has no plans to bring a touchscreen Mac to market. The company does not view the iPad and Mac as two competing products. But as two devices that completely complement each other.

In addition, Apple’s vice president of product marketing detailed: iPad serves as a “primarily touch” deviceThe Mac has always been a product of “indirect manipulation”. That is, it is used through peripherals such as keyboard, mouse or trackpad.

We do not consider these as competing devices. We see these as complementary devices. The iPad has always been primarily a touch device, and the Mac is for indirect manipulation.

However, Tom Boger wanted to add that perhaps the company with the bitten apple logo may change its mind on this issue in the near future.

Although he was adamant during the interview that the iPad is a touch device and the Mac should not be, when asked if Apple might change its mind in the future, Tom Boger said: Can’t say Apple never changes its mind.

Apple has never shown any interest in the Californian company developing some sort of hybrid between the iPad and Mac. Marketing a touchscreen Mac isn’t in your best interest in its well-defined ecosystem. While it is true that it will initially increase sales, it will eventually segment market share in both sectors.