sales data doesn’t lieThis isn’t because users don’t want the iPhone mini’s small screens, it’s because a fourth iPhone model doesn’t make much sense, at least for users. iPhone Plus sales have been extremely low since launchSomething that could change Apple’s future strategy.

To summarize a little, Apple launches first iPhone mini in 2020. The iPhone 12 mini accompanied its other siblings, and the following year Apple repeated its strategy with the iPhone 13 mini. But something wasn’t right. Apparently users didn’t want such small screensand such fair batteries, so the change in strategy was quite logical.

Instead of introducing the iPhone 14 mini, Apple preferred iPhone 14 Plus. It’s a much larger model, with a massive 6.7-inch display and the best battery life. This strategy was repeated with the iPhone 15 Plus, but it seems users still don’t bet on it.

Looks like iPhone Plus didn’t boost iPhone mini sales much either

The fourth iPhone model with neither small nor large screens looks like a disaster

iPhone 15 Plus is one of the best-selling smartphones in the world so far in 2024, but The generation is as far away from its siblings as a star. The iPhone 15 Pro Max became the best-selling smartphone of the year, followed closely by the iPhone 15, and one step below is the iPhone 15 Pro.

While three iPhone models are on the podium among the best-selling smartphones, iPhone 14 ranks fourth. But, iPhone 15 plus sells almost 4 times less and ranks eighth. Positions similar to those occupied by the iPhone 14 Plus last year.

Here are the best-selling iPhones and smartphones of the year

It is true that this represents A slight improvement compared to the iPhone 12 and 13 miniNone of the smaller models managed to enter the top 10 of the best-selling smartphones of the year. However, this fourth model in the series still looks bad.

It is obvious Apple failed to achieve its goal by reintroducing the Plus model. It seems that the user who wants a large iPhone prefers the Pro Max model, while the regular iPhone also collects a lot of sales, followed by the Pro model. This is something that has been repeated for several years.

Taking all this into account, and adding information about a possible new “iPhone 17 Slim” for next year, it seems pretty clear: iPhone 16 Plus will be the last Plus model released by Apple. It is likely that the company will opt for a new strategy next year and abandon its large entry-level model, which barely makes a profit as a developer.

Can’t say Apple didn’t try. Many users launched the iPhone 12 and 13 mini, demanding small, powerful smartphones. When they saw that they were not successful and that there were many users who wanted a larger screen, they launched the Plus models. But this strategy of complying with the so-called demands of the market did not work at all, neither on small screens nor on large screens.

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